Eduardo Milrud

As a designer, innovator, and educator, I am passionate about creating exceptional experiences. I aim to effect change in a frame of reference that is more inclusive, informed, self-reflective, and integrative of life values.
Case Stories
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How might we design and deliver a scalable, collaborative experience that enables students to be successful in a virtual learning environment?
HP - Digital Strategy. The Schooling from Home digital platform created a solution for teachers, students and parents overwhelmed by the lack of stability and disconnected from humanity in the current virtual education platforms. The team delivered a scalable, collaborative experience that enables students to enjoy and engage in learning.
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How might we create safe and enjoyable experience to promote ridership among underserved and bus-dependent communities?
MARTA - Interactive Shelter. Atlanta’s public transportation system appears to be under-utilized. With the interactive bus shelter, students delivered an empathetic solution to MARTA’s bus system by promoting inclusivity and pride in ridership. In addition, the design provides valuable and customizable amenities for underserved and public transportation-dependent communities.
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How might we utilize beverage carts to help Delta Air Lines connect communities and move people to build a more sustainable future?
Delta Air Lines - Sustainability. The team conceived a more sustainable future by designing strategies to offer a second life for Delta Airlines’ surplus of obsolete and unused beverage carts. A human-centered iterative design approach followed a creative process that included the context of use, framing insights, and exploring conceptual directions.
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How can a flexible fetal monitor platform create a desirable customer experience across all clinical settings?
GE Healthcare. Maternal Infant Care. The new Maternal-Fetal Monitoring products provide accurate vital information about the mother and fetus during Labor & Delivery. Intuitive, comfortable for transport, and a continuous digital strip readout allowed the caregiver to improve the standard of obstetrics.
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How to develop a platform approach that leverages a visual language emphasizing the brand attributes?
GE Healthcare. Platforming & Visual Brand Language. Every detail is developed to emphasize the GE Healthcare brand character in crafting the fusion of Technology and Humanity. This project was conceived to simplify design practices, realign design principles, and interpret them visually.
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How does the vision for the next-generation MR ideal user experience impact the design of a future concept prototype?
GE Healthcare. Magnetic Resonance. GE developed the vision for the next-generation MR by exploring opportunities to improve and enhance the user experience. The project identified users and their current and ideal experiences, created and evaluated conceptual frameworks, and formulated design directions to inform the prototyping stage.
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How can the user experience for treating skin disorders become less invasive, safer, and more comfortable for patients?
National Biological. Handheld devices in the market require several minutes of use for effective treatment. The program involved identifying the user needs through research and creating a portable and lightweight product configuration that is simple to set up, use, clean, and store away at home or during a trip.
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How to bring innovation to the marketplace while improving internal New Product Development practices?
Lennox Hearth Products. The project scope was to generate concepts and a product solution for a new generation of pellet stoves. The challenge was to create design solutions that could easily be implemented by engineering and manufacturing and required minimum modifications to the current chassis.
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How might sales of current inventories improve by redesigning the purchase experience at big box retailers?
Mill’s Pride. Sales were tapering while stores carried large amounts of inventory. As a result, the company was looking to redesign the product and create a positive consumer buying experience. The program's challenge was to remove the roadblocks of the purchasing process while increasing customer satisfaction.
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How can the redesign of 7 product lines for a 24-month launch schedule advance the brand’s positioning as a marketplace leader?
Thermador Professional Series. Thermador looked to offer a product consistent with the brand image that brings new possibilities to the cooking experience. With superior feature-based innovations and technology, the unique design appeals as one of solid build, thorough execution, and refined details.
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How to promote a company-shared vision for the brand to become the “quintessential American cooking experience”?
Thermador Vintage Product Line. Thermador believed there was an opportunity for high-end kitchen appliances that embraced the design cues of stoves of the 50s and 60s to represent an era that captured the promise of the American Dream when homemade meals were the basis of a healthy lifestyle.
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How might leveraging your brand create excitement around the consumer experience in a mature refrigeration market segment?
Thermador Refrigeration Suite. This project marked Thermador’s return to the market segment. The initial launch included three distinctive built-in product architectures in stainless steel and the option for custom panel exteriors. In addition, the high-end interiors were designed to transition to the future column architecture.
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How to transform the shower routine into an extraordinary everyday experience?
Moen. The Revolution Showerhead spins each drop of water and then twirls the entire stream from an environmentally friendly restricted flow. The Freedom Dial allows consumers to adjust the shower stream to fit their preferences and current mood: from a mist, a spinning stream to a spray, or anything in between.
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How to enable consumers to customize their unique spa experience for their homes?
Moen. The Vertical Spa is the first product line designed from the ground up, utilizing a platform approach and a modular system. As a result, consumers can choose from body sprays, single or multifunction showerheads, hand showers, multifunction transfer valves, and more to customize their unique spa experience.
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How can long-term value be created for consumers, builders, and installers of plumbing products?
Moen. The M•PACT™ valve architecture system provides the ease and flexibility to upgrade the style of the entire bath without going under the sink or behind the shower wall. Each trim piece in the M•Pact system fits on a common valve underbody, enabling a continuous style innovation for consumers and installers.
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How can play value extend beyond traditional uses for children's products?
Little Tikes. Push & Ride Coupe. Incredibly innovative, this 3-in-1 concept that grows with the child had an extraordinary appeal to consumers. The result was a product that adapted to the child's growing needs.
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What is the impact of a fluid style on consumers' perception of children's climbing structures' quality?
Little Tikes. Climb'n'Slide. Climbers' visual appearance needed to be updated and embrace contemporary aesthetics. Utilizing a softer and more integrated form, we created a more impactful consumer experience.
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How can a classic product be reinterpreted for a new generation of consumers?
Little Tikes. Grand Coupe. A significant redesign for the all-time classic Cozy Coupe. Contemporary lines and an improved part design created a new identity for Little Tikes' ride-on category while cutting on secondary manufacturing operations.
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How might new technology drive sustainability within a traditional market segment?
American Iron & Steel Institute. AISI is concerned with the future of transportation, primarily with utilizing novel technologies to ease the refueling process' overall impact on the environment. New circulation patterns and refueling processes used a leaf pattern as inspiration.
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How can design revitalize a product category and create excitement in the marketplace by leveraging brand innovation equity?
Honda Power Equipment. HPE project was the opportunity to explore the future of lawn care with a fresh eye and a curious approach. Traditionally, products in this market segment presented an evolutionary approach to technology and style, which in many cases had been limited to narrow imagery.
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How can an equipment manufacturer harness innovation and extend the brand into adjacent markets?
Mitsubishi Lifts. Simple to transport, set up, and intuitive to operate by one person, this lift allows people and cargo to move independently without tilting the supporting structure. In addition, the product allows the operator to experience minimum fatigue due to the reduced need to repeatedly travel up and down when a ground operator places cargo on the platform.
© EDUARDO MILRUD 2025